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Conference 2013 Customer Development

Marketing expert Heidi Cohen notes that readers and potential customers “care about their needs, getting answers to their questions quickly and easily, and being entertained. As long as your blog does this, they’ll keep reading it.” Cohen lists five ways to keep readers coming back to your business blog: Provide the right content: offer the information readers actually seek, not just marketing-speak Format your content

A business that depends on direct sales to drive revenue who thinks it is through with learning Partnering with clients/customers is an often overlooked strategy used by larger companies to continue building their brand.  Why would you do this?  The number one reason would be to help your customer solve a problem.  How would you do this?  In my personal consulting and coaching business I

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