BraininHandJuly2012Marketing expert Heidi Cohen notes that readers and potential customers “care about their needs, getting answers to their questions quickly and easily, and being entertained. As long as your blog does this, they’ll keep reading it.”

Cohen lists five ways to keep readers coming back to your business blog:

  1. Provide the right content: offer the information readers actually seek, not just marketing-speak
  2. Format your content the right way: make your blog easy to read
  3. Use the right keywords: incorporate the words your readers use when they look for the information
  4. Distribute your posts on the right platforms: give readers options for RSS feeds, email notices, and social media links
  5. Respond with the right follow-through: monitor and take action

Read Cohen’s full article here.