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Conference 2013 Branding & Visibility

Everyone says “content is king,” but they don’t often tell you how to come up with that content. If you don’t think of yourself as a writer but know your website needs regularly updated content in order to capture Google’s attention, what do you do? If you’re swamped and your business is doing well, you could hire a writer and editor—alternatively, you could check out

Marketing expert Heidi Cohen notes that readers and potential customers “care about their needs, getting answers to their questions quickly and easily, and being entertained. As long as your blog does this, they’ll keep reading it.” Cohen lists five ways to keep readers coming back to your business blog: Provide the right content: offer the information readers actually seek, not just marketing-speak Format your content

There are many ways to network and many ways to brand you and your company.  Let’s face it, people buy from people.  Even if they buy on line from well known brands, that product or service initially had to be connected to people.  Not just those who created the product or service but the value that was communicated to the general public about how people

0 Categories : Branding & Visibility

Congratulations go out to Pixels & Dots, LLC, an Ohio woman owned, advertising and marketing firm in Cincinnati. On March 11, 2013 they were presented with the Ohio Public Images Network,   (OPI), Award at the Annual Awards Luncheon in Dublin, Ohio.  This recognition was for the company’s outstanding design and development of the Hamilton County Developmental Disabilities Services website, launched November of 2012. The site

0 Categories : Branding & Visibility

Over the past five years women between the ages of 55-64 are transitioning into business ownership more than ever before. That was made evident to me at our most recent conference and by the phone calls and emails received in our office. Many callers were transitioning from a job to retirement, or have been single moms and now their nest is empty. They want more in

1 Categories : Branding & Visibility