There’s a famous saying in the marketing world: “you can’t be all things to all people.” While it was true before, our modern, noisy marketplace makes this phrase even more powerful. If you want to stand out and have a lucrative business, you need to be crystal clear on your target market. Who are your ideal clients? Which group of people do you care to serve the most?

As you develop your messaging and connect with your ideal clients, here are 4 questions to ask yourself….