Heather Waits of Bloomtastic Florist will help us learn how to work a room and network with a purpose at the 2013 Blaze Your Own Trail—Close the Sale conference!

Heather began her entrepreneurial adventure at the age of 19 when she acquired a retail balloon shop in her home town. After growing sales 130% in just two years, she sold the company and started looking for her next opportunity.

In 2004, along with her husband and business partner, she purchased Bloomtastic Florist, a modern style full service florist specializing in wedding florals. Their grass-roots marketing and trendy designs as well as savvy networking ability have contributed to nine years of consecutive growth, even through the recession.


Heather is an advisor for the Society of American Florists and has been featured in several national and local publications. She joined her husband as co-organizer of the Success Group Business Network in 2008, an organization offering free educational networking events in Columbus that boasts more than 1,600 members.